Everything your tax cert won’t teach you, in one place
Amateur hour is over.
Wanna be the best in the business? No, seriously. Do you want to be THE go-to tax professional or bookkeeper? Grab a notebook and settle in, you’re getting all the knowledge you need to make it happen.
Join award-winning Tax Pro and Founder of Desi Tax Services®, Desirae Alejandre, as she teaches you her undeniable business model
You’ll uncover strategies for building a steady, money-making finance business (even if you’re brand new at the entrepreneur thing.)
Desi is revealing everything she did (and didn’t do) to build a multiple six-figure business in one year – without degrees, millions of dollars, or a gigantic community.
In this 6 week mentorship, you’ll learn how to blow your client experience out of the water, automate and streamline your entire process, and price your services for maximum profit.
PLUS you’ll get exclusive access to resources and templates that you can easily use in your own business, rinse and repeat.
If you’re in your first 5 years of business, this proven business model will help you solidify sustainable business success.
Gatekeeping is overrated
I know you have ambition, eagerness to learn, and a desire for community and mentorship while you’re navigating the complexities of building a booming business. And I know you already have the tax expertise down.
But what about the things only experience can teach you? What if you could have insider knowledge to grow your business twice as fast, twice as smoothly as the established professionals?
If you want to:
→ Build a reputable brand
You know, the kind that people don’t question, constantly make referrals to, and gush to their friends about.
→ Know exactly what business decisions to make
You’re a tax pro and you know bookkeeping as well as your ABCs. But the business side of things? You’re unsure and intimidated. But what if you could know exactly how to make consistent income rooted in a solid business foundation?
→ Set it and forget it with automation
The more you do manually in your business, the less you’ll profit. Automating to the max will help scale your business with ease.
You’ve found your answer
There’s no ONE path to success
And anyone who says otherwise…RUN.
Picking the path for you can be tricky when you’re in new territory.
Building a business when you’ve never been an entrepreneur before is intimidating. That churning you feel in your stomach? The heartburn you feel looking at your business plan? The sleepless nights? All normal.
One day you’re riding cloud 9 thinking you can do this forever, the next you wonder if you’ve made the biggest mistake of your life.
One day you feel empowered by your knowledge of tax code and bookkeeping, the next you feel like you know nothing about business.
You see other finance businesses blowing up and wonder what the heck you’re doing wrong. You start to doubt yourself.
EVERY business owner has been there. If they say they haven’t, they’re lying.
But it doesn’t have to stay that way. And you can change that in just 6 weeks.
that’s why I’m spilling all the secrets to
A proven business strategy that works
It’s why I’m breaking down exactly what I did to build a multiple six-figure business in one year – without degrees, millions of dollars, or a gigantic community.
So whether you’re a tax professional who wants to stop the feast or famine cycle…
You’re a bookkeeper with no idea how to legitimize your business and increase your profit…
You’re a new finance business owner who wants to serve your clients in a more impactful way…
You’re about to get the foundation, advice, and tools you need to build a steady, money-making finance business.
Introducing
cOACHING FOR TAX PROS + BOOKKEEPERS
A community where established tax pros or those looking to scale their bookkeeping business can flourish under seasoned guidance. Gaining not only technical expertise but also insights into building a successful, client-centered business– I teach you things you never learned in school.
by
From broke and uninspired to prospering
Before Desi Tax, I worked at Starbucks, then at a chiropractor’s office, and then I was introduced to the tax world.
I had no background in taxes but I was fascinated! So, I began studying the tax code during my free time to pass the required tests to become a tax professional and, spoiler alert– I passed them!
I spent multiple attempts trying to work for a reputable tax firm, wasting hours and dollars I’ll never get back.
Then I realized I could work for myself
helping others without the confines of the corporate world:
Desi Tax was born
And…many mistakes were made.
I grew too big, too fast and had to restructure my company to make it easier for myself and give clients a better experience.
It felt like I learned what not to do more than I learned what to do.
And then I figured it out. I spent years with trial and error, growing, building…
I added bookkeeping to my suite… I helped businesses save thousands on their taxes, making them repeat customers…
I helped businesses scale their profit with accurate bookkeeping…And doubled my business size, hired a team, and formed my second business.
Because I finally found what worked.
On my rollercoaster of a journey to building what is today a multi-6-figure business, here’s what I’ve come to know:
People overcomplicate their business, miss vital simple steps, and then get stuck in freeze mode.
In the mentorship, I’ll guide you through the entire process of establishing your foundation, building a profitable strategy, and streamlining your process so you’re working smarter not harder.
This mentorship will help you avoid the same mistakes entrepreneurs before you have made, save you years of trial and error, and propel you into a passionate, soul-fulfilling journey of success.
Client feedback from coaching
Meet Desi
Since 2019, I’ve helped people strengthen the backbone of their business. I get nerdy and passionate about helping people save thousands of dollars on their taxes, legally and efficiently. And then sprinkle in helping them feel more comfortable in their business? *tears*
Successful businesses have strong foundations and strong finances. You’ll never convince me otherwise.
However, I noticed a lack of finance businesses that educate entrepreneurs on this. The lack of education about taxes, bookkeeping, and business foundations was astonishing.
Yes, I saw some businesses doing good work. But they still lacked the education component.
That’s why I formed Desi Tax Services® and Desi Tax Coaching™ — where we empower our clients with knowledge that is just as important as providing top-notch tax and bookkeeping services.
I know you matter. I know your business matters.
And I know you deserve to be SEEN.
You have what it takes to live any way you want while running a profitable business. You have what other people need. You deserve to be fulfilled.
And I’m going to help you get there.
Take a peek inside
the start
Week 2
Legitimize Your Business
While some say legitimizing your business is boring, it’s arguably THE most important part and we’ll have fun doing it! You’ll learn how to set up your business, get a domain and website, and learn how to protect your business with legal contracts that weren’t copy and pasted from your competitors. If this part of your business isn’t done properly, everything else will be affected.
WEEK 1
Roadmap mapping
We’ll explore the importance of client experience & finding a niche as experienced bookkeepers (in a way that doesn’t make you roll your eyes and say “I’ve already heard all this.”) We venture into the psych behind where you are now, why you’re here, where you want to be, and exactly how to get there.
Week 3
organization and tech
From capturing signatures, marketing your offers, and email communication to taking client notes, video recording, and task management– I’m breaking down the essential tech systems you need to streamline your business and make work less, well, sucky.
Week 4
building your client experience
While some say legitimizing your business is boring, it’s arguably THE most important part and we’ll have fun doing it! You’ll learn how to set up your business, get a domain and website, and learn how to protect your business with legal contracts that weren’t copy and pasted from your competitors. If this part of your business isn’t done properly, everything else will be affected.
Week 5
pricing for profit
With plug-and-play spreadsheets that help you price your services, we’ll determine the best prices for your niche.
Week 6
testing and optimizing
One of my favorite weeks, we end the mentorship with an in-depth student hot seat that covers the roadmap we’ve created, goes through client experience you built, pricing, and any questions or issues you may want to go over.
How it works
Advice and Q&As
I’ll guide you through everything from filing your business with the State to pricing your offers and nailing your tech systems. You’ll get weekly feedback on live calls as well as access to our resource vault. Encounter a roadblock along the way? I’ll help you diminish them.
Proven Strategies at Your Fingertips
In weeks 1-5, you’ll get the foundations of running a business to increase your revenue and ensure sustainability and consistency. You’ll get action items each week to ensure you’re making the right moves to point your business in the best direction. Then, in week 6, I’ll guide you through a live hotseat with other members where we test and optimize all the changes you’ve made in your business so far. If we find something isn’t working, we’ll change it on the spot.
6 weeks of Mentored Learning
After enrolling, you’ll join our community and get a schedule breakdown for each week. I’ll send over dates and times for each weekly live call with details of what to expect.
This mentorship is for you if
+ You are a bookkeeper or tax professional in your first 5 years of business
+ You already have an established business but need more growth
+ You already know the basics of taxes and bookkeeping
+ You want sustainable income, consistent clients, and long-term growth
+ You want a proven business model to rinse and repeat
+ You have a business that “keeps getting stuck”
This mentorship is not for you if
+ You do not know the basics of taxes and bookkeeping and are looking for someone to teach you how
+ You have an established business that is already properly established & making consistent income
+ You’re not interested in growing your tax/bookkeeping business
+ You want a quick fix
+ You’re not committed to doing the hard work involved
+ You don’t want sustainable income, consistent clients, and long-term growth
Hear from our community
What’s Included in COACHING for TAX PROS + Bookkeepers
✓ 6 weeks of live training with Desi
✓ Discounted rates for future mentorships/1:1 support
✓ Access to brand-new resources
✓ Private Facebook community
Add Ons:
✓ Ongoing guidance and support via Voxer
✓ Weekly 1:1 Google Meets Calls (4 additional weeks added to end of mentorship)
✓ Done-For-You Workflow Templates
✓ Email Templates
✓ Tax season assistance
coaching love notes
Love from our community
Tax Coaching
FAQs
Will I get any one-on-one time with Desi?
If you purchase an add-on with the 1:1 on support, yes!! If you don’t purchase add-ons, all calls will be in a group setting.
Are the calls recorded so I can refer back to them when needed?
Yes, we will record all calls and you will have access to them! It will be sent via email within 24 hours of each meeting.
What if I’m not a bookkeeper or a tax pro?
Unfortunately, this mentorship is specifically for accounting businesses.
What if I need help even after 6 weeks?
We have extended support options that you can purchase such as weekly Voxer support and weekly 1:1 calls.
I’ve had my business longer than 5 years, but it’s still failing. Can you help me?
Yes! We will need to approach it a little differently than the original structure of this mentorship, so additional 1:1 support is highly recommended to get the most out of our time together if you’re in this position.
